Portfolio

About

Kristel is product designer and leader with 13 years of experience.
She conceives products from strategy to execution, facilitating
decision-making through user centred techniques, data and
hypothesis driven design.

She delivers value and reduces risk through experimentation,
research and early cross functional collaboration.

Kristel is passionate about behavioural science, psychology and
anthropology in the context of emerging technologies and how
culture influence the perception and usage of products and services.

Contact

EMAIL
kristelaranda@gmail.com

Sydney
Australia